Do you often wonder what your business looks like, through your customer’s eyes?  What about when you aren’t there? Do all your staff provide "outrageous" customer service?   How can customer feedback help you continuously improve customer satisfaction? 

 Mystery shopping may be scheduled once, regularly, or random, as required. It may be at your retail location, or a call to your order desk, or perhaps start out as a business-to-business inquiry.  

RIGHT FIELD MARKETING provides mystery shoppers to shop your business, or your competition. We provide feedback on your facility, your staff, your competition, and your product or service. The information and reporting are customized to provide "what you need to know".

"The true art of Marketing is Seeing what others See,
Hearing what others Hear, and Feeling what others Feel".

Customer Satisfaction Indexes

Our clients will select from one or all of these five tools to generate numeric and/or grammatic reporting of customer satisfaction.

1. Entry Interviews 

From a minimum of twelve random interviews, we explore your customers’ expectations, where they traveled from and how, what their needs and wants are, who they are, their buying habits, and is your advertising working?

2. Exit Interviews 

Using a minimum of twelve random interviews, we explore your customers’ levels of satisfaction, quantitatively assess your course, facility and staff, predict the likelihood of repeat visits, discover new ways to exceed customer expectations, and uncover improvements to customer service.

3. Mystery Shops 

Through trained professional customer eyes, you obtain a qualitative measurement of staff customer service, product quality, and service delivery, and we uncover your moments of truth.

4. Facilities Inspection   

From a scheduled professional audit, we compare actual conditions to your pre-agreed standards, for all parameters of the operation, as seen through customer eyes.

5. Customer Comment Cards 

By encouraging customers to provide written comments, we can summarize, and report their feedback.

This process becomes your customized CSI™  Report, delivered daily, weekly, or monthly to your designated contact person, on a fee-for-service basis (plus expenses).

“What you RECOGNIZE and REWARD gets REPEATED! ”