Jim Spiers, President of RIGHT FIELD MARKETING, brings practical and creative experience in management and marketing to his clients, to develop unique solutions for them. He has worked with major companies, professional organizations, small and home-based businesses, and non-profit groups.
He has associated with national and regional breweries, dairy and food processors, food service catering and camp services, automotive and agricultural equipment and services, media, retailers, and charitable organizations (including Junior Achievement, churches, United Way, chambers of commerce, and tourism boards).
Jim's education includes a degree in Agriculture , with minors in Commerce and Food Science from the University of Saskatchewan. As well as attending numerous seminars, trade shows and courses, he completed Advanced Marketing Management at the Banff School of Management, and also Mastering Guerrilla Marketing in San Francisco. He is a member of the Canadian Marketing Association, the Canadian Direct Marketers Association, and the Advertising Club of Edmonton.
Jim lectures at Microbusiness Training Centre in Negotiations, Business Marketing, Business-To-Business Selling, Finance, and TeleMarketing, and has published several workbooks:
I Win: You Win - Negotiating What You Deserve Six Second Countdown - Ringing Up Sales With Telephone Skills Creativity: "Playing In Right Field" Business Marketing: "Winning Strategies for Greater Profits" (a Guerrilla Boot Camp Manual) TOP Service: "Keeping Customers Forever"